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The purpose of this paper is to investigate reverse image transfer as it applies to both celebrities (actors/models) and celebrity athletes in a New Zealand context. It extends the work of Garland and Charbonneau which examined reverse image transfer (product image transferring to endorser) as it applied to celebrity athlete endorsers alone.

The data for the study are collected from 240 New Zealand university undergraduate students who are split equally into eight treatment groups. Using Ohanian's source‐credibility scale, each group rate several celebrities or celebrity athletes on their suitability for endorsing two contrasting products: orange juice (representing a positively perceived product) and cigarettes (representing a negatively perceived product). ANOVA (analysis of variance) is used to compare means between celebrities/celebrity athletes and the products they endorse. The study is a close replication of Till's work in the USA.

The results show a pronounced polarising effect for celebrity athletes, as opposed to celebrities (actors/models), for the endorsement of both products but particularly for cigarettes, the negative product. The potential for reverse image transfer is real, demanding careful attention by celebrities, agents and marketers during evaluation of endorsement opportunities.

Though not compromising the research integrity, the sample of New Zealand students is restrictive. Further extension of the research is advisable to address limitations based on sample composition, cultural setting and time of research.

Aside from addressing the paucity of research on reverse image transfer, this paper signals important managerial implications for celebrity endorsers and their agents.

Matching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-touse survey-based methods available. Based on a survey of the general public in New Zealand, this study uses both Ohanian's source-credibility scale and a constant-sum scale to help brand managers, player agents and advertising practitioners select good celebrity athlete-product fit. Four New Zealand athletes (two males and two females) and several products were included in the test. Results show that the female celebrity athletes outperformed their male counterparts as potential endorsers. Use of Ohanian's multi-attribute scale yields a level of richness and insight, prompting us to advocate the use of both scales in the pursuit of endorser-product congruences.

Substantial literature exists researching effective celebrity endorser characteristics, and a growing body of literature investigates the specifics of professional athlete endorsements. However, there has been little focus on selection from the advertising practitioner's perspective; research that does exist is limited to the United States and British markets. This research among New Zealand advertising agencies found that celebrities/athletes are used primarily to achieve' cut through' and that their use is generally thought to be effective provided there is a tight fit between celebrity/athlete, brand and message. Interestingly, for New Zealand practitioners, the risk of negative publicity and hiring costs were the most important factors in the endorsement decision.

This paper examines the impact of restructuring on the usage of resources and services in the Indian Institute of Technology library, Roorkee. Library users were approached to know their preferences between an electronic and traditional resources and services. Additionally, the study focused to know the extent of change in users' awareness, dependency, usage, frequency and satisfaction from library resources and services after restructuring these due to the availability of abundance of e-resources.

The study adopted survey-based research design, for which a questionnaire was used as the principal instrument for data collection. This questionnaire was distributed to the library users when they physically visited the library. Notably, all the questionnaires distributed were returned, yielding thereby a cent percent response rate. One questionnaire was administrative on the librarian for getting the data regarding the changes made in the subscription of e-resources and services. The collected data were further analyzed with appropriate statistical techniques of Statistical Package for Social Sciences (SPSS) as chi-square test, mean and standard deviation.

The results showed that the use of both restructured resources and services had increased, and was found to be helpful for users. Also, the users' dependency on library had increased, showing thereby an upward trend for usage in the future. However, although the users’ awareness, usage and frequency of e-resources and ICT-based services have positively changed, and partially been satisfied, the study suggests that further revision is needed for further strengthening e-resources and services as per user's needs satisfaction.

This study would create interest in rethinking library resources and services among librarians that tend to respond positively to user satisfaction and library functions; it also provides a strategic position of a library per se for its users in the future. Importantly, the assessment of the usage of restructuring resources and services, vis-a-vis their impact on users, may also serve as a key tool, which possibly could be applied to both public libraries and other types of higher education libraries.

Many libraries find it difficult to balance between electronic and printed materials, especially in the fields of science and technology, due to the preferences of the users. Thus far, there have not been too many studies that have looked to assess restructuring of library resources and services, vis-a-vis their impact on library users. Therefore, the results of this study would provide a clear understanding to the library profession as to how users use e-resources and services in the digital age, and how much they are actually influenced by these.

Explore the factors making emergency procurement more prone to corruption by advancing explanations for when rules and transparency are relaxed allowing corrupt practices to emerge. Describe institutional factors, such as corruption syndrome (Johnston, 2005, 2015) and legal system, and their impact on procurement rules changes.

A qualitative event study using publicly available data offer a timeline and explanation of government procurement control mechanisms and transparency roles in emergencies by comparing two countries. Argentina and Canada had very similar and advanced food procurement systems prior to COVID-19, but they took different stances when the pandemic broke out.

Legal systems and corruption syndrome are linked, where Civil Law is related to Elite Cartels (Argentina) and Common Law with Influence Markets (Canada). The study contributes to understand the role of transparency to minimize the opportunity for direct purchases (electronic trails of decisions, justifications and approvals). Judicial system's actions favor corrupt practices and are aligned with elites despite the civil society outcry.

Research on corrupt practices has limited access to primary data due to fear of reprisals. Informal conversations revealing glimpses of corruption were used to identify publicly available documents. Numbers play a role in emergencies and performativity theory literature is enriched by providing an example of different interpretation of information when frameworks differ between civil society and courts.

A comparative analysis that evidences the role of pre-existing institutional and social conditions shows when emergency situations will be used as an excuse to relax procurement control and transparency mechanisms which in turn facilitate corrupt practices.